This is a short look at the Adidas event in London, and my opinions of the musicians and activities available while there.
Adidas football descended onto Shoreditch from the 14th to the 18th June and brought some of the hottest music artists in the game along with them. The creator base had so much going on. It was free to come along to and design your own football boots and shirts, there was a DJ in the middle of the venue entertaining the crowd with the best tracks out right now and also some free styling. At the back of the venue there was a football cage where you could play in friendlies against strangers, there were professional FIFA players at the even too and some freestyle footballers showing off their best tricks. Excluding the musical artists, there were a lot of familiar faces at the event across the week, even some of the England women’s national team members showed their faces at the event.
On Friday the 15th I managed to attend the creator base with performances from Not3s and Fredo. Even though it was free, if I had paid it would’ve been well worth the money. Fredo was the first on stage and performed his biggest hits from his catalogue e.g. ‘Change’, ‘Like that’ and ‘they ain’t 100’. Fredo definitely got the crowd ready for Not3s, whose set was absolutely electric; he not only performed some of his big hits but other tracks from his Take Not3s EP such as, ‘100 degrees’, and brought on Fredo to perform their two collaboration tracks YRF and Haters. However, the biggest surprise of the night was when Not3s took to the stage with AJ Tracey to perform their new single ‘Butterflies’ which got the crowd buzzing.
The night was such a vibe and I’m sure everyone who made their way to Shoreditch during the week enjoyed themselves thoroughly at this Adidas’ event.
By Estrella Mabika
Images provided by Adidas