The brand that brought us Preacher, Constantine and many more…
DC has announced that its imprint Vertigo will end as part of a rebranding and restructuring of its imprint divisions. This will take place from January 2020, where it will wrap up operations alongside DC Zoom and DC Ink YA.
Many current comic runs on this imprint will either finish or transition over to DC’s Black Label. Dan DiDio, DC Editor in Chief, had the following to say:
“We’re returning to a singular presentation of the DC brand that was present throughout most of our history until 1993 when we launched Vertigo to provide an outlet for edgier material. That kind of material is now mainstream across all genres, so we thought it was the right time to bring greater clarity to the DC brand and reinforce our commitment to storytelling for all of our fans in every age group. This new system will replace the age ratings we currently use on our material.”
He states that Vertigo as an imprint has outlived its usefulness as an outlet for edgier comic book content, due to this become much more mainstream in today’s market. Therefore, while the brand may be gone, the level of storytelling will still be around for future DC ventures.
Vertigo was founded in 1993 by comic book editor, Karen Berger. The imprint was used as a way to write more graphic and/or adult comic content that does not fit in with the restrictions put in place by the Comics Code Authority, allowing much more creative freedom than the main DC Comics imprint.
By Jimmy Ioannou
Images provided by DC/Warner Bros